SEO is About Quality Traffic and Conversions, Not Keyword Rankings

  • PPC
  • SEO
  • Referral
  • PPC
  • Direct
  • SEO
Rank When It Matters Support Buying Decision

Our Approach It starts with understanding search intent

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Nearly every search query implies some sort of intention

Put simply, our approach to SEO is about making sure you have content that matches those intentions and that it can be found when needed.

Each touchpoint is a chance to build your relationship with the searcher and push them further down the path to purchase.

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A solid SEO strategy supports all stages of the buying cycle

People need different content at different stages of the buying cycle. Where that content lives and how it is packaged plays an important role in determining its effectiveness.

Discoverability is the defining factor

The best website and the most useful content in the world is worthless if not discovered. We do everything necessary to maximize your chances of being discovered when the right prospect is searching for it.

Learn How Adept Doubled Revenue for an e-Commerce Retailer Read Article

Search Engine Optimization Services

We take an holistic approach to SEO consisting of off-site, on-site and technical tactics that improve the authority and relevancy of a site leading to better rankings and greater results.

Off-Site/
Social

  • Co-Citations
  • Local SEO
  • Brand & Social Signals
  • Link Reclamation
  • Niche Directory Submissions
  • Social Content & PR
  • Sponsorships & Partnerships

On-Site

  • Sound Internal Linking
  • Optimized Content Strategy
  • Structured Markup & Schema.org
  • Technical Content Optimization
  • Keyword Research
  • Topical Relevancy
  • Blogging

Technical

  • Indexing & Crawlability
  • Proper 301 redirects & server response codes
  • Site Hierarchy & Navigation
  • Fast Loading Site & Page Speeds
  • Duplicate Content Management

Local SEO

Need more local customers finding your business online? Local SEO, while easier than national SEO by nature, can sometimes be more competitive. Local SEO starts with proper metadata and consistency of key data points and ends with proper local listing and directory submissions. At Adept we handle everything on both ends and in between to generate great results for our local SEO clients.

“My rule of thumb is build a site for a user not a spider.” – Dave Naylor

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