Conversion Rate Optimization: Increasing the percentage of visitors that convert into customers.

Is conversion rate optimization worth the investment for your business?

Our Approach:

Adept CRO: Utlizing Data, Information, Insights, and Actions
Adept Conversion Rate Optimization Process

Data Becomes Insights

An effective Conversion Rate Optimization (CRO) program is built upon a solid foundation of meaningful data. We start by gathering and converting data into information that can be used to develop key insights about a website and its visitors.

We use a variety of tools to gather data:

  • Site Evaluation
    • Google Analytics
  • Site Usability
    • Google Pagespeed
    • Crazy Egg
    • Clicktale
    • Pingdom
  • User Feedback
    • Qualaroo
    • Questions Pro Surverys
    • Zopim
    • Live Help Now
    • Survey Monkey
Adept Conversion Rate Optimization Process

Insights Become Actions (AKA Tests)

Armed with data-driven insights, we develop a testing plan that targets key areas of opportunity. The testing plan is a detailed list of changes to the website along with expected outcomes of each test. We run both A/B and multivariate tests and only draw conclusions based on statistically significant results.

We are an Optimizely certified partner and prefer to use their platform to run tests.

Adept Conversion Rate Optimization Process

Learn and Repeat

CRO is an ongoing process of generating and analyzing data, drawing insights, creating testing plans and measuring the results. Each iteration through this CRO cycle yields deeper insights and, ultimately, improved conversion rates.

Learn How Adept Doubled Revenue for an e-Commerce Retailer Read Article

“Never stop testing, and your advertising will never stop improving.” – David Ogilvy

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