Conversion Rate Optimization: Increasing the percentage of visitors that convert into customers.
Data Becomes Insights
An effective Conversion Rate Optimization (CRO) program is built upon a solid foundation of meaningful data. We start by gathering and converting data into information that can be used to develop key insights about a website and its visitors.
We use a variety of tools to gather data:
Insights Become Actions (AKA Tests)
Armed with data-driven insights, we develop a testing plan that targets key areas of opportunity. The testing plan is a detailed list of changes to the website along with expected outcomes of each test. We run both A/B and multivariate tests and only draw conclusions based on statistically significant results.
We are an Optimizely certified partner and prefer to use their platform to run tests.
Learn and Repeat
CRO is an ongoing process of generating and analyzing data, drawing insights, creating testing plans and measuring the results. Each iteration through this CRO cycle yields deeper insights and, ultimately, improved conversion rates.
“Never stop testing, and your advertising will never stop improving.”Let's talk!
Integrated Marketing Spotlight
Increase Conversions Before You Start the Redesign
CRO should play a role before and after a website is designed. Using data from the current site can dramatically improve the usability and conversion rate performance of a new site design.