 Who: Return On Ingredients
Location: Columbus, Ohio
Industry: Restaurant Industry
An entrepreneur with a brilliant methodology that he already implemented at his previous employer (saving them millions by the way) is ready to launch his company and target some of the country?s biggest restaurant chains. His only problem? His company doesn?t really have a name, a brand, a website or any sort of sales materials to send these companies. Enter Adept.
One of our favorite types of clients ? brand new with a great idea and needing to know the place to start. Adept quickly learned that this entrepreneur had a phenomenal (and proven) business model that still needed to be proven in the industry itself. Adept needed to create a brand and name for this company that would resonate with a market that may not understand the service and had definitely never seen anything like it before.
The number one place to start? Developing a name. We came up with the name Return On Ingredients ? a cutesy play on Return On Investment as this is exactly what the company does for restaurant operators. Yet they use savings on food and recipe costs to deliver dollars at the bottom line. Making sense now? In addition to the name, Adept created the following identity package over the course of 4 months to quickly launch ROI into existence and into the hands of major executives at restaurants across the country.
? Company Name
? Company Logo
? Corporate Identity
? Website
? Sales Materials
? Articles Booklet
? Press Releases
? Google Pay Per Click Campaigns
Adept created a strong brand for Return On Ingredients ? one that is carried consistently across all marketing channels. We took a difficult-to-understand concept, and made it valuable and simple. Since the launch of the website, pay per click campaign and direct marketing, ROI has already landed 4 clients, multiple speaking engagements across the country, and is already in development for a software package that further delivers a true return on ingredients for its customers.
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