See Full Article In Compendium
In the April issue of Compendium magazine, Danielle Walton of Adept Marketing helps dental professionals take the guesswork out of marketing their practice by presenting a clear case on why investing in your website and online marketing initiatives trumps social media engagement when generating new patients. In short, investing in time-consuming social media initiatives do not benefit dental practices as they strive to attract new patients. Adept outlines a smarter way to invest and track marketing dollars that get results.
Together Search Engine Optimization (SEO) and Pay-Per-Click (PPC) comprise what’s known as search engine marketing (SEM) and it can accomplish what social media can’t – attracting new patients online with measurable results. Here’s what Adept has done for dental practices seeking to grow their client base and can do for you as part of your strategic SEM campaign:
Loren M. Petry, D.D.S., operates a family dentistry practice in Northeast Ohio. In the spring of 2009 he began working with Adept Marketing on a strategic SEM campaign. During a nine-month period, Dr. Petry invested $11,500 to have his website optimized and monitored while simultaneously launching a pay-per-click campaign. The campaign generated more than 150 new patients with an ROI of 800 percent.