CASE STUDIES


Search Engine Optimization (SEO)

How does a local catering company utilize their new web presence to drive more leads online and grow revenue for further expansion?
By engaging Adept, an SEO company in Columbus, Ohio, to handle their complete online presence and get their website to page 1 in the search engines for increased traffic and increased leads via the web.

Who: Sandman Gourmet Catering
Location: Westerville, Ohio
Industry: Restaurant & Catering

Challenge

With a brand-new website that clearly illustrates what 7-year-old Sandman Gourmet Catering is all about, the President of Sandman Gourmet Catering wanted to know one thing. How do we use this website to drive more business to our door? And quite frankly, how do I get to page 1 in Google because I know that is where my potential customers are looking?

Solution

SEO – or Search Engine Optimization is the answer. The Adept SEO company Columbus team immediately began setting the foundation for climbing the search engine rankings to page 1 in the biggest and toughest search engines of them all – Google. Using our innovative SEO methodology, we completed a comprehensive audit of sandmangourmet.com to figure out what was and wasn’t working. Then, we determined the keywords and phrases to rank for, and outlined the specific activities and strategies to improve the website’s ranking naturally. This includes more than just changing the code structure but also includes ongoing content creation, social media strategies, and more.


Results

Within 6 months, we achieved GREAT success with site traffic increasing 70%! We targeted approximately 50 keyword phrases to take advantage of short-tail and long-tail searches. Sandmangourmet.com now ranks page 1 in Google for 31 of the 50 terms we targeted. And the rest we rank on page 2.