Who: JackThreads.com
Location: Columbus, Ohio
Industry: Fashion Retailer
JackThreads is a members-only shopping club that features daily sample sales from top brands in streetwear. Because it is a free membership site, acquiring new qualified members is the key to success. JackThreads had experimented with Google Pay Per Click advertising in the past but weren’t sure how to measure the success of the program or how to make it actually profitable.
Adept utilized their PPC methodology to determine the average value of a JackThreads member over a 12 month period. With this metric, we were able to identify how much we were willing to spend for each new member acquired through AdWords, which was used as our benchmark for success. We began to optimize a Google AdWords Pay Per Click program to acquire new members at that benchmark.
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Adept also created multiple landing pages to measure conversion rates and test variables that would potentially increase conversion.
JackThreads.com has grown by more than 200% in membership in the 4 months following the launch of the Adept optimized campaign. |
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