How does a small business triple their number of prospective customers without lifting a finger?

By replacing their old website with a brand-new, goal-oriented website designed by Adept.

Who: Zen Windows

Location: Columbus, Ohio

Industry: Retail

Challenge

Zen Windows had an existing website that was doing “okay” in generating prospective customers. But they wanted more. They wanted to know if it was possible to drive more leads through their website.

Solution

After reviewing the existing website for Zen, it was clear to that Adept could definitely increase the number of prospective customers for their business. While the existing website looked nice, it didn’t have clear click paths for the user, didn’t communicate the value of the Zen service, and was difficult for the user to navigate.

Adept redesigned the structure of the website so that it was easier for the user to find what they were looking for, and designed it in a way that led users down specific paths – so that they would easily take action and become a lead.

Old Website Design

New Website Design

Result

In just 1 month, Zen Windows tripled the number of prospective customers they get through their website. Adept increased their conversion rate from .75% to 2.95% which is nearly 1% higher than the national average of all websites!

Though there are plenty of different choices now around for individuals and companies to set up and operate their own website, the technology involved has continued to be a ways away from being able to provide unique, customized Web sites to a variety of unique clients. This is why now more than ever, with the shifting prominence of Web based media and marketing initiatives, that those looking for a new website search for professional assistance in customizing and designing a site that functions.

And, if you are in the Columbus, Ohio, area, it is a great idea to understand precisely what you would like before you interview possible designers. The Columbus, Ohio area is filled with amazing and talented agencies that provide a vast variety of services to meet the many different needs of a diverse range of clients. Here is a compilation of the things that you should organize to make sure that your consultations are precise, direct and that lead to the specific sort of website you or your company needs to function on the Internet.

Know Your Specific Use For The Website, Both Primary And Secondary

It is always helpful if you can clearly articulate and explain exactly what the primary and secondary goals of your intended website are. Just saying you want them to “generate traffic” is not sufficient. Be precise. If you want to create sales through your website primarily, a website designer in Columbus needs to know this, so that he or she can design the site around an e-commerce category of interface. If your website’s main goal is to provide knowledge, then that is necessary as well. If that is the case, also provide the Web copy that you would like to include.

Bring Along All Corporate Branding Needs, Badging And Logos

For your first appointment with a website design firm in Columbus, be sure to bring along all of the pertinent collateral materials, such as logos, corporate branding items, color schemes and the like to provide the designers an idea of the aesthetic needs of the website. The more that you give up front, the simpler it will be for all involved to create an amazing website that meets the project specifications.

Distinguish Between Website Creation And Web Site Hosting

Also, make sure that your company and the Web site design firm in Columbus knows whether they are simply designing a site, or if they will be expected to host and maintain it as well.

There are plenty of reasons, even in today’s business climate, to seek out Web design firms that specialize in designing unique sites for a variety of clients. Though there is a growing list of freelance Web designers scattered throughout cyberspace offering “template” designs that are supposedly customizable, these are not yet at the level of sophistication for corporate clients. If you are a company in the Ohio area, you are in luck because there are many great web design firms in the Columbus area that can efficiently meet your Website design needs.

With the growing sophistication of the Web, coupled with the fact that more and more people do a majority of their business exclusively through the Internet, it is becoming imperative for businesses to establish thorough and integrated online presences. To accomplish this, a company needs to have an engaging Website as an anchor for every other Web based initiative.

Below are the four things that you should evaluate when speaking with a Web designer to design a custom Website.

Social Media Integration

With the rise in popularity of social networking and media sites such as Facebook, YouTube, Twitter and LinkedIn, it is vital that any corporate Website feature these aspects in its online campaign. This means having interfaces for each of these sites incorporated into the design of the master Website in a seamless and fluid manner.

Easy Usability

Nothing will damange an online presence more quickly than a Website that is hard to navigate. If a person cannot find what they are looking for from your Website in five clicks or less, you have lost that person, as they will look somewhere else for whatever it is they are trying to find. Time moves much faster in the web world, so make sure you take every precaution to avoid wasting the time of your potential customers.

Streamlined Trumps Cluttered Every Time

Kind of tangential to the previous point, you need to ensure that you insist that your Columbus Website design firm simplifies the design, and avoids unnecessary clutter for the final website design. The more buttons and Flash animations that you have on your front page, the harder it will be for people to tell what it is your Website is designed to do.

Make Contact Information Prominent

And, the most important thing to stress to your Website design firm, is to make your contact information prominent and easy to get to.