Revenue from Adwords made up 96% of Google’s total revenue in the first three quarters of 2011. As they continue to blitz every business publication with “free” Adwords credits, more and more businesses are giving it a try. However, the irony is that the more Google grows, the more likely they are to cause their own demise. In their Q3 financial report, Google made some points that illustrate what I’d call a self-defeating prophecy.

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You know who you are! I understand it was an accident but that doesn’t make it right. I smashed my car into an SUV a few months ago while mapping on my iPhone. It was an accident but I still had to correct the situation (well, Allstate did but I helped).

The point is, a business should have a facebook “page” not a “profile.” You still get to interact with your friends. The only difference is that they are now called “fans.”

Your posts still show up in their feeds and they can still comment on your posts. There are even a few extra perk to having a fan page:

1) You can send a broadcast email to all your fans! You can’t do this with friend profiles!

2) You can create custom HTML pages on the page to share branded information or embed interactive functionality.

So go ahead and make the switch. You can offer an incentive/contest to your “friends” for switching over to become “fans.” You’ll be surprised how easy it is.

Do it and I won’t expose you!