Archive for the Search Engine Optimization Category

The Infographic Craze!

Posted by Mike Filed Under Case Studies, Hot Topics in Marketing, Marketing (General), SEO, Search Engine Optimization with No Comments

Most everyone can reference a creative infographic they’ve recently seen that made an impression on them. Whether it had to do with the effects of sitting on a person’s body, the trustworthiness of different facial hair, or the price ranges of beer and hot dogs at Major League ballparks…there is a reason why these infographics leave deep impressions.

Many can debate the reason why an infographic can be so powerful. The fact is that infographics appeal to the visual learner in us all. By using good organization and clever design, an infographic can get across a point quickly and effectively.

So, what does this have to do with SEO, you ask. SEO involves the use of link building efforts through different outlets (e.g. social media, blogs, websites, etc) in order to build the credibility of a website. An infographic can be a great way to gather quality, relevant link backs by sharing readable and popular content.

For example, the below infographic was created by one of Adept’s clients, Phoenix Bats (one of the nation’s leading wood bat manufacturers), and has been successful in getting many bloggers to share it. This is a “win-win” because online readers love to see infographics so a blog owner is getting quality content to post and the client (in this case, Phoenix Bats) is getting a link back to their site from a credible source.

Google values and rewards these types of relationships because one of Google’s many goals is to encourage fresh and interesting content on the Internet. On top of that, Google is looking for users to decide which sites are the most relevant, which is why link backs are so valuable.

In conclusion, any small business out there that is looking to create buzz around their company, look into creating an interesting and valuable infographic to share…this will pay dividends in the end.

Baseball Bat Swing Infographic - Phoenix Bats

Via: Phoenix Bats: Wood Bats

Pet Palace Gets 800% Lift in Traffic

Posted by Justin Filed Under Search Engine Optimization with 1 Comment

How does a pet boarding facility grow its client base with minimal advertising investment?

By understanding how people in the local market search for pet boarding services and optimizing the brand for maximum visibility.

Who: Pet Palace Resort

Location: Columbus, Ohio

Industry: Pet Care

Challenge

Pet Palace Resort is a beautiful pet boarding facility with two locations in Central Ohio. While they are the premium pet facility, they didn’t have premium Google rankings for important keywords. They needed to improve their rankings and ensure that anyone searching for pet boarding facilities would find their website before finding competitor sites.

Solution

Adept began with keyword research to understand how pet owners search in Central Ohio and what terminology they use most frequently. Eight keywords were identified that have the highest search volume locally among people looking for pet boarding providers. Pet Palace did not rank well for the most important terms. In fact, they were on page 6 of the Google results for the most searched keyword.

Armed with a very strong list of targeted keywords, Adept began to implement a series of localized SEO optimization techniques.

Result

Just 6 months after Adept began the local SEO program for Pet Palace, their rankings have jumped all the way to the top. In fact, Pet Palace is now ranked #1 for 6 out of 8 targeted terms, #2 for 1 term and #3 for 1 term. In summary, Pet Palace now has 99% visibility in Google for keywords important to the business.

As a result, traffic to the site has increased by over 800%.

SEO Columbus Company - Pet Palace

Local SEO For Retail Store Makes Huge Impact

Posted by Justin Filed Under Search Engine Optimization with No Comments

How does a local retail business attract new customers without spending thousands of dollars in traditional advertising?

By understanding how people search for the products they carry and ensuring that they have high visibility for important keywords in the search engines.

Who: Western Reserve Decorator Fabrics

Location: Akron, Ohio

Industry: Home Goods

Challenge

Western Reserve Decorator Fabrics is a beautiful retail store in northern Ohio offering a huge selection of beautiful fabrics. They created a new website to drive traffic to their store but did not have any search engine visibility so people searching for products in their area were not finding them.

Solution

While the Adept SEO program should be a 12 month minimum commitment, Adept is usually able to make considerable improvements to a company’s search engine visibility by doing a one-time optimization of the site.

In this example, Adept began by doing in-depth keyword research to identify “efficient keywords.” This means that we found keywords that have a high volume of search traffic but aren’t incredibly competitive. Once we identified the ideal list of keywords, we ran a “ranking report” to inventory where the Western Reserve website currently ranked for every search term in all three search engines. This report assigns an over all “search engine visibility score” for the client’s site. The score is calculated by assigning points to each keyword based on how high it ranks in each search engine. A score of 100% would mean that the site ranks number one in all three search engines for every keyword.

With the keyword research and current ranking report complete, Adept began to optimize the website. This involved changing the URL strings, revising alt tags, revising navigation elements, updating image file names, updating content, rewriting title and description tags and creating links throughout the site to important pages on the site.

Result

In less than three weeks, the Visibility Score for Western Reserve jumped from 14% to 44% and achieved a first place ranking on over 56 keywords and are on the first results page 154 times.

My “Columbus Marketing Company” SEO Case Study: #1 RESULT in JUST TWO WEEKS!

Posted by Justin Filed Under SEO, Search Engine Optimization with No Comments

I’m ashamed to say it but I’ve been too busy for marketing over the past 1.5 years! With a limited number of hours in each day, I’ve had to spend all my time working on marketing strategies for my client companies instead of my own Adept website. On May 1st, I realized that I needed to practice what I preach and take a bit of my own advice. So I decided to do an SEO experiment and make Adept the guinea pig.

We launched the Adept website in November of 2009 and never did any search engine optimization efforts. As of May 1, 2010 we had zero (yes 0) search rankings for marketing related keywords. I decided to set a goal for myself:

“Identify the two keywords with the highest search volume relevant to the Adept business and get to page 1 on all search engine result listings within 2 weeks.”

The first step was identifying the terms I wanted to target. Based on search volume for Columbus, I chose “marketing company Columbus” and “seo company Columbus.”

Then I began to implement a series of proprietary tactics we do very well to drive immediate ranking improvements for our clients. If I told you exactly what they were I’d have to… you know the rest. I’ll give you the high level overview instead.

SEO Strategies Used:

Optimized key pages within the Adept site for each phrase updating code elements and content.
Updated title tags on key pages to include targeted keywords.
Then executed an aggressive and proprietary link building campaign.

Less than 2 weeks later, Adept Marketing is in the top 3 results (mostly #1) on all major search engines for both phrases: “marketing company columbus” and “seo company columbus!”

If you are evaluating SEO Companies in Columbus for your internet marketing needs, I’d suggest you pick the company that can get themselves to the top of the search engines. Plus, they are probably really nice people.