How does a dental office consistently bring in enough new patient leads each month to sustain its practice?

By utilizing the right Internet marketing team to help implement targeted search engine marketing campaigns…that’s how!

Location: Columbus, Ohio

Industry: Dentistry

Challenge

This practice is Worthington’s leader in complex dentistry, which includes cosmetic, reconstructive, sedation, and implant dentistry. The challenge here is to increase the amount of qualified new patient leads for the practice moving forward. The goal is to leverage the Internet as a primary lead generation source.

Solution

Adept began managing the practice’s paid search marketing program in September 2010, focusing primarily on Google. In February of 2011, Adept added Yahoo and Bing into the mix.

Result

In the first month of taking the campaign live, Adept generated 14 new patient leads. As of January 2011, the practice was receiving 20+ new patient leads per month with the expectation of increasing that number significantly in the coming months through added exposure in all search engines.

How does a dental office triple its new patient lead count?

By leveraging a strategy for targeting new patients through a professional and streamlined website.

Location: Columbus, Ohio

Industry: Dentistry

Challenge

This office is a full-service, state-of-the-art dental practice serving communities throughout the Columbus, Ohio area. While they run an advanced operation, they didn’t have the online identity they wanted and needed to develop a more professional website presence. As every small business should do, they wanted to utilize their website as a tool to drive new customer leads.

Solution

Adept began working with the practice in February of 2009 and launched their new site in the summer of 2009. Once the website was launched, tactics for generating more traffic, and ultimately new patients, to the website were discussed. Adept started running paid search campaigns in January of 2010 and have been running them ever since. Adept ran campaigns on Google for approximately 8 months and recently added Yahoo and Bing to the mix.

Result

New patient leads have steadily increased since Adept began running the campaigns – starting with approximately 15 to 20 new patient leads per month. Now with a fully optimized campaign on all search engines, the practice is getting approximately 35 to 45 new patient leads per month.

How does a high-potential start-up reach millions of people while ensuring every dollar spent generates a positive ROI?

By understanding how much money can be spent on each customer and building a Google Pay Per Click program to achieve that result.

Who: JackThreads.com

Location: Columbus, Ohio

Industry: Fashion Retailer

Challenge

JackThreads is a members-only shopping club that features daily sales from top brands in streetwear and contemporary fashion. As a membership site, acquiring new qualified members is the key to success. JackThreads had experimented with Google Pay Per Click advertising in the past but was not sure how to measure the success of the program or how to make sure it was profitable.

Solution

Adept utilized their PPC profitability calculator to determine the average value of a JackThreads member over a 12 month period combined with the company’s gross margin and expected advertising costs. With these metrics, Adept was able to identify how much JackThreads could spend for each new member acquired through AdWords. Using this number, Adept began to optimize a Google AdWords Pay Per Click program to acquire new members at or below the target cost per acquisition.

One very important component of any online advertising campaign is landing page conversion. Adept created multiple landing pages for the JackThreads Pay Per Click program and measured conversion rates in order to test variables that would potentially increase conversion.

Result

Four months into the Adept Pay Per Click program, the JackThreads.com member base was growing 500% faster and generating profitable sales.