I recently sent this e-mail to everyone on the Adept team and decided it would be good to share publicly. I want everyone to know our “secret” to success and the culture we are absolutely passionate about creating.

The following was sent to the Adept Internet Marketing team on June 18, 2010.

It’s never been clearer to me that Adept Internet Marketing absolutely can and will be the best Internet marketing company in Ohio, if not the U.S., in the next few years. How will we do it?

1) An insatiable pursuit of excellence in our skill set.
We already have the best cost per click marketing talent in Columbus but we want to be even better. Continue to grow and strive to be the best in the World. We already have the best website design and usability people in Columbus. Pursue more knowledge and keep killing it! As we grow, we will find only the best most talented marketers out there and just by being on our internet marketing dream team, they will be elevated in their skill.

2) Nurturing not serving clients.
At Adept, there is no such thing as client “service.” It’s client “nuturing.” This means that we will care about out clients as if they are our best friends. We will take more pleasure in their success than our own! We will guide them and lead them to their destination with patience and educational support. No email or conversation with a client will ever be just transactional. We will be personal and sincere at all times.

3) Working hard but having fun.
We can’t be the best if we don’t work hard. However, because we only work with clients we like, it should always be fun. We will keep a positive attitude that is clear to all our clients that we must really love what we do.

4) Believing we can be/are the best!
Nobody ever achieved something they didn’t first think was possible. I want all of us to remember daily that we will be the best internet marketing company in Ohio (if not the world) and use that as a litmus test for every decision we make or every communication we have with a client or vendor.

Thanks for being a part of Adept. I am very excited about what we can all accomplish together!

There are plenty of reasons, even in today’s business climate, to seek out Web design firms that specialize in designing unique sites for a variety of clients. Though there is a growing list of freelance Web designers scattered throughout cyberspace offering “template” designs that are supposedly customizable, these are not yet at the level of sophistication for corporate clients. If you are a company in the Ohio area, you are in luck because there are many great web design firms in the Columbus area that can efficiently meet your Website design needs.

With the growing sophistication of the Web, coupled with the fact that more and more people do a majority of their business exclusively through the Internet, it is becoming imperative for businesses to establish thorough and integrated online presences. To accomplish this, a company needs to have an engaging Website as an anchor for every other Web based initiative.

Below are the four things that you should evaluate when speaking with a Web designer to design a custom Website.

Social Media Integration

With the rise in popularity of social networking and media sites such as Facebook, YouTube, Twitter and LinkedIn, it is vital that any corporate Website feature these aspects in its online campaign. This means having interfaces for each of these sites incorporated into the design of the master Website in a seamless and fluid manner.

Easy Usability

Nothing will damange an online presence more quickly than a Website that is hard to navigate. If a person cannot find what they are looking for from your Website in five clicks or less, you have lost that person, as they will look somewhere else for whatever it is they are trying to find. Time moves much faster in the web world, so make sure you take every precaution to avoid wasting the time of your potential customers.

Streamlined Trumps Cluttered Every Time

Kind of tangential to the previous point, you need to ensure that you insist that your Columbus Website design firm simplifies the design, and avoids unnecessary clutter for the final website design. The more buttons and Flash animations that you have on your front page, the harder it will be for people to tell what it is your Website is designed to do.

Make Contact Information Prominent

And, the most important thing to stress to your Website design firm, is to make your contact information prominent and easy to get to.