Why Email Marketing is Important: Customer Loyalty
Posted on 2010-04-13 by Justin Filed Under Customer Loyalty, Email Marketing with No Comments
This weeks’ Marketing Sherpa chart reminds of the importance that email plays in building customer loyalty and retention. We have worked with many high-growth companies that focus so much on acquiring new customers that they never take the time to communicate with the customers they already have! If your company isn’t doing anything to build loyalty or retain customers, start a newsletter or promotional e-blast program immediately!
